About Us
The Beginnings
Mahindra & Mahindra, a global leader in tractors and a trusted partner for Indian farmers, has consistently redefined boundaries in agriculture. Recognizing the potential and challenges in Indian agriculture, Mahindra Agri Business emerged as a game-changer, offering integrated solutions that transform farming. With a vision to "Enhance farmer prosperity" it drives positive change through innovative products, services, and market linkages, helping farmers Rise..
Our Businesses
Mahindra EPC Irrigation limited (MEIL) is our publicly listed Micro Irrigation company which was acquired in 2011 and has been present in the industry since past 4 decades. MEIL features amongst top 1000 companies of India by market cap and has shown performance which is worthy of a Multibagger.
Water is a scarce commodity in India and Agriculture is responsible for nearly 90% of water withdrawal for the nation. With monsoons being sub-par for the most part of the last decade, it’s imperative for the Indian farmer to shift to a judicious way to of irrigation. Micro Irrigation has been shown to not only save water by 50% but also increase productivity for our farmers. EPC provides industry leading, high-quality Drip Irrigation solutions and Sprinklers to our farmers. With its main production plant in Nasik, satellite plants in Baroda and Coimbatore, and a distribution network of 1000+ dealers, EPC covers the length and breadth of India.
It also has a robust presence in protected cultivation industry with its step-down subsidiary, Mahindra TOP Greenhouses Limited. This JV with TOP Greenhouses, Israel, has been able to bring cutting edge Polyhouse tech to Indian farmers at competitive prices and better protection against climate changes.
Market linkage has always been a challenge for our farmers and horticulture farmers are amongst the worst affected unbacked by the MSP schemes and facing the challenge of middlemen and unsupportive infrastructure.
Mahindra has sought to mitigate this by focusing on an underexplored avenue for our farmers – Exports. Our company works with more than 800 farmers in Nasik, Baramati and Sangli to enable them to export high quality Grapes with globally acceptable residue levels to destinations like Europe, China, UK, South East Asia and others. Through our brand Saboro, we extend a promise of safety, better eating quality and sustainable practices to our customers.
Our Bedrock: Our People
Building a business with lofty ambitions is preceded by laying down a very robust and strong foundation. And the foundation of our organisation are its people.
"Building People before building Business" has been the motto of Mahindra Agri Business Business. Our unique signature programs cover a wide variety of skill enhancements programs like functional, behavioural, leadership and customized individual focused interventions making our Talent ready for new business scenarios and challenges.
Our CARES program, which stands for Careers, Alignment, Recognition, Empowerment and Strive, gives us an opportunity to meaningfully engage in a dialogue with our employees and implement actions to continuously raise our bar on making the workplace a Great Place to Work.